December 21, 2005

Livin' the High Life

It’s true, I have been drinking High Life lately rather than Bud. Somehow the “Champagne of beers!” just makes me feel festive during the holiday party season. And there has been no shortage of parties this season. I’d better stock up on “Champagne” for New Year’s Eve too. Nothing says, “Classy!” like reaching into your bag and pulling out another tallboy at a fancy soiree.

And I says to Jim, I says, “Don’t worry!” He’s worried that I’m diluting my brand loyalty. Jim is really into branding, though usually his own. Thanks to him I walked into my second party of Saturday night with a 24 ounce can of Bud dripping down my arm. I never know if I should think it is good or bad that people now expect that I will walk into a party where everyone is drinking microbrews and pink cocktails with my can of cheap beer in my hand, but for now I’m going with good. Objections can be logged in the comment section.

Posted by allison at December 21, 2005 04:41 PM

Budweiser is the KING of beers. champagne is the swill that kings use to water down their orange juice.

that aside, I don't actually care about your brand loyalty. it's *your* brand I'm worried about. you can't just toss your trademark accessory out the window. they damn near hung Paris Hilton for trading Tinkerbell in for that kinkajou monkey. I don't want to see that happen to you.

at least I sent you off with a big one.

Posted by: James Home at December 21, 2005 10:43 PM

Good point. MY brand. Yes. However, I think MY brand can handle a little flair in the form of multiple macrobrews. We'll see.

Posted by: allison at December 22, 2005 09:16 AM

I was going to post that same thing as Jim, about how you're diluting your brand, and future consumers won't recognize you. A consistent brand is the most important aspect of your corporate identity.

Posted by: sonia at December 22, 2005 11:53 PM

Logging objection.

Posted by: Z at December 23, 2005 07:17 AM
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